Twitter + Real Estate

by Peter Boritz

It is vital for the Real Estate industry to take advantage of all the tools available in the market. Especially those free of charge.

All the rage today is this program Twitter. Twitter is a social networking site that allows you to communicate to large groups of people instantly using your PC or text messaging. The website’s original purpose is to provide “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”

With Twitter’s exponential growth reaching 131% in March, no wonder nearly every industry is on Twitter, from governmental agencies such as the SEC keeping people informed about its actions, to entertainment industry with celebrities including Oprah and Ashton using it as a platform for brand exposure and keeping in touch with their fans. Seeing the revolutionary approach to real-time news and the benefits that come with it, businesses, small or large, have picked up on this great tool.

But is it good for the Real Estate Industry? The answer is YES. Imagine if you can broadcast your information quickly, about a vacancy, a listing, or some special intel that you just received and want to get out quickly to your entire team. You don’t have to go to voicemail or separate emails in order to access your network. With Twitter all you need is one short message that you can distribute to everyone at once. You can use Twitter for your colleagues, business associates, and prospective tenants that you are approaching. The extensiveness of the network, and the ability to reach out to it instantly is a great way to stay connected. People want news immediately, and what better way to supply it to them than with Twitter.

Some Real Estate businesses have picked up on this. Coldwell Bankers, Colliers International, and CBRE to name a few have created accounts to stay on top of the changing trends in society. The exposure theses businesses get on Twitter is unmatchable as every person following their account is updated with posts in real-time. Given that Twitter works with Blackberries and iPhones adds onto to the marketing revolution.

Twitter is a free and easy to use solution to stay connected to your network at all times. It may be the future of marketing and networking, and given real estate industry’s commitment to both, it is important to take advantage of the opportunity.