Rise Above the Competition…on the Web

Having a website that rises above the competition, at least when it comes to search engine results, is of great importance as more businesses rely their web presence to reach existing and new clients. Standing out among the competition is dependent upon getting your website within the top five results on any search engine and the only way to do this is by optimization.

Search Engine Optimization, or SEO, is the process of improving the amount of traffic or the quality of traffic to a website from search engines such as Google and Bing. Editing content, HTML and keywords which these search engines pick up are the key factors in getting your website found and placed higher in the search results.

Some important tips to ensure your website is SEO friendly are:
- Use common/generic words in your website
- Frequently check your links to make sure they are all working
- Use 2-3 keywords in your webpage titles

For more great tips on how to make your website SEO friendly, check out www.SEOBook.com. Their 7 Days to SEO Success provides valuable tips and resources such as testing your website keywords, creating content, page ranking and the importance of linking with other websites.