Last month, the 15th annual Realcomm event was held in Orlando, Florida. The event brings together
commercial and corporate real estate professionals each year to explore the latest technology tools
and innovations available to our industry. As an industry leader, we've taken note of the key trends/discussion points from the conference and here is what we see:
Analytics and Data Tracking
Creating more efficient processes, and saving time and money to
aggregate data in a way that new insights are unveiled.
Vendor Neutrality
Ensuring broad compatibility and
interchangeability of products and technologies while promoting standardization,
non-proprietary design principles and unbiased business practices.
Mobility
With the real estate world going mobile, the need to bring traditional
functions into a fast moving anywhere/anytime world is increasing daily.
Mobile application development and integration into existing business
processes is increasing at a very fast pace, keeping real estate IT
departments and third party developers busy just trying to keep up.
Developing mobile functionality for corporate staff, property managers,
leasing agents, engineers, tenants and visitors requires a careful
approach.
Browser Neutrality
The ability to view websites and information without regard to a particular company's browser
Social Monitoring
Social media has shaken up the world of business by offering up valuable
raw data. It is imperative that companies become familiar with and
utilize tools that can mine and analyze this data to help them make
intelligent business decisions.
Digital Brand Protection
Your
brand is the symbol of your company's identity and is associated with
the quality of your products and services. Your brand needs to be
protected against misuse and miscommunication by customers,
competitors, employees or any other third parties.
Security
Privacy issues are growing more complex. With data aggregation
increasing at an exponential rate and technical tools becoming more
sophisticated. Browser
tracking, social media content, e-mails and audio scanning, video
capture and GPS tracking, all create a number of potential privacy
issues.
Visualization and Automation
Like every other industry, the commercial real estate industry is
dependent on a number of general technologies to keep its organizations
running efficiently and effectively, but one thing is for sure, we are ready for it.