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RDM Maximizes RSF for 7 of 10 Largest NYC Building Sales

The Real Deal recently published their list of NYC’s Biggest Building Buys of 2013 and we are proud to announce that RDM advised on 7 out of the top 10 office property transactions on the list; valuing over five billion dollars.

See Also: RDM Supported 19 of Top 25 CRE Managers in NYC in '13

Over the years Real Data Management has helped discover inconsistencies in RSF numbers presented to the potential buyer, added credibility to existing calculations, and uncovered additional value in under-measured buildings.

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RDM’s Blake Grosch and Joe Leach were in attendance for Bisnow’s 4th Annual Retail Real Estate Summit where industry leaders discussed the resurgence of the retail sector, the state of investment activity and measures retailers are taking to combat online shopping.

The dual-panel event featured professionals from Crown Acquisitions, Brookfield Office Properties, Cushman & Wakefield, Westfield World Trade Center, CBRE, The Howard Hughes Corp. and AKF Group with keynotes from Lacoste North America and Arent Fox.

In his keynote, Francis Pierrel, President & CEO of Lacoste North America noted:

• Retailers need to be where people want to spend money.
• The biggest opportunity is to locate where people find leisure - think Eataly
• NYC’s 5th Ave lacks a reason to attract people beyond shopping.
• Building owners need to understand DNA of a brand when designing stores - Lacoste is about colors.
• Brands need to maintain a long term vision to maintain profit.
• When it comes to tech, 40% of shoppers use their phone for shopping purposes.
• This is why shoppers need access to WiFi.
• Wifi also allows retailers the ability to track movement of people in the store.

The event featured two speaking panels. This is what we heard:

First panel
The first panel discussed ways to attract customers into NYC stores.
• Experiential retail is a great way to attract people to stores in NYC.
• Scott Galin (Handler RE) sees Hudson Yards & Downtown as the two new “hot areas”.
• Spiegelman (Cushman) sees West 57 as the most undervalued retail strip in Manhattan and is poised for dramatic change.
• Ecommerce represents 8% of all retail sales, brick and mortar is still most effective for selling.
• Alexander Hill (Eastern Consolidated) sees "spying" improving the customer experience.
• Edward Hogan (Brookfield) believes human experience is the key to success in retail.

Second Panel
The second panel discussed the state of the retail market and predictions for the near future.
• Kathryn Welch (Forest City Ratner) sees retail coming back across the country but notes it never left NYC.
• Christopher Curry (Howard Hughes) is excited about the transformation of South Street Seaport.
• Adam Ifshin (DLC Management) sees NYC playing “catch up” in order to have retail options comparable to other world class cities. Notes there's very little development in the US right now.
• Curry - it's hard to find retail with unique experiences in NYC. Tourists like to go where New Yorkers go.
• Welch has not seen foreign currency utilized in their deals.
• When Basel 3 is implemented there's no question the cost of capital will go up.
• Isaac Chera (Crown Acquisitions) has seen retail become “very mature” coming out of the recession. Prior to this there were players that didn't necessarily know what they were doing. Also sees retail growing in every sector in NYC -- luxury, specialty, dollar store, etc.
• Steven Copeland (AKF Group) notes that NYC has a competitive advantage when it comes to infrastructure, not always the case in other cities.
• Welch sees rents increasing in all the boroughs Forest City Ratner has properties, thinks there will be a correction possibly in 2014. Notes large vacancies in some key areas.
• Chera predicts rents hitting $4000 per SF on 5th Ave.
• Welch doesn’t see ecommerce ending any time soon. Believes retailers who embrace the internet will do much better. Sees event driven programs the future for success for brick and mortar.
• Based on recent survey data, Millennials still prefer to shop in brick and mortar.
• Hendrickson predicts 2015 will not be as strong as 2014.
• Welch also predicts retrenchment with sales and rent growth.

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RealAccess Commercial, our cloud-based space management tool, has recently been updated with new features to give you an even better way to Market, Manage and Lease.

Real Data Management is happy to announce our sponsorship of the 2014 San Francisco CRE//Tech Intersect.

Millions of people from all over the world visit the Empire State Building each year. It's been a NYC staple since 1931 and in 2010 started undergoing a half a billion dollar makeover. Bloomberg gets a tour you can't buy tickets for, from the wind tunnel in the ancient bedrock of New York City to the exclusive 103rd floor bird's nest.

(Source: Bloomberg TV)

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RDM’s Blake Grosch and Joe Leach were in attendance at this year’s Massey Knakal Commercial Real Estate Summit. Now in its 4th year, the event brought over 500 commercial owners, investors, developers and other real estate professionals together for a full day event focused on New York’s office and retail markets.

This year’s keynote was delivered by Silverstein Properties’ Chairman, Larry Silverstein, who spoke about his early beginnings, today’s market trends, the future of New York City and the World Trade Center.

Starting out/ Fundamentals
• Started out with nothing and worked with his father to buy first building in NYC.
• After reaching out to a number of potential investors, they were able to convince enough people to give them money to do their first deal.
• A few deals later, the big banks who initially turned them down were interested in investing with them.
• Larry believes education is enormously beneficial.
• In his youth, he received his Juris Doctorate even though he knew he'd never be a lawyer.
• Recommends getting a law degree or business degree or both.
• Feels the reason Silverstein is voted one of the best places to work in NYC by Crains is due to its strong collegial feel.
• They have focused a great deal on internal growth and promoting from within.
• Silverstein makes sure employees have a good quality of life, which benefits both the individual and the company.

New York City
• Said New Yorkers have a high level of work ethic; believes we're blessed.
• The US is the most stable market in the world and New York City is its hottest market.
• This makes buying difficult because there’s a sea of investment capital looking for product.
• As a result returns have been driven down.
• Feels best opportunity today is to acquire land in NYC.
• Mentioned that over $300 per SF to develop office space downtown will be tough to generate a return.
• The new administration needs to work with developers to adjust the excessive real estate tax burden on office development.
• This is very important in order to keep business in the city and stimulate further development.
• Believes long term investment in NYC is hard to beat because the market is stable.
• It’s hard to retrofit old buildings to new technology standards.
• A popular trend is to convert old office stock to residential because residential doesn’t require the same technology standards as office buildings.

World Trade Center
• Larry said he thought development would have moved quicker.
• It was complicated because they had to deal with the administrations of both NY and NJ as well as the Port Authority.
• Said things will be done by 2018.

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When it comes to measuring office properties, there are a number of measurement methods which can be used to determine rentable square footage. Each method, if applied to the same office space, would provide a different calculation.

It is for this reason, owners and investors need to understand regional measurement standards in order to maximize their rentable square footage. Below, we provide a brief overview of these common methods of measurement.

BOMA Method

The most common method for measuring floor area in office buildings in the United States is the BOMA method. This method is published by BOMA and is approved by ANSI (American National Standards Institute). The BOMA standard defines useable footage as the space within the dominant surface of the inside face of the exterior wall, minus all common space and major vertical penetrations. The BOMA standard was implemented in 1915 and has since undergone a number of revisions.

REBNY Method

In New York City, the measurement standard is The Real Estate Board of New York (REBNY) method. The REBNY standard is far more aggressive than BOMA, as usable space is measured to the outer face of the building exterior wall and the thickness of corridor walls are included as useable footage. REBNY also allows a loss factor to be applied to usable areas. This number is market driven and varies on both a full floor and multi-tenant basis. Whereas with BOMA the gross building area (GBA) exceeds the rentable area, with REBNY it is the opposite and rentable area is almost always greater. GBA can be defined as the total floor area of the building measuring from the outer surface of exterior walls.

It is also important that investors and landlords are aware of the value of rentable square footage when selling or buying a property. Prior to a disposition, sellers should study existing rentable areas to see if they are able to increase the square footage to maximize the sale price. Likewise a potential buyer should validate the square footage the seller is representing.

http://rdmcommunity.blogspot.com/p/free-white-paper-methods-of-building.html#.UyyR_c6dzK8

About RDM
Real Data Management is a nationwide provider of services and software for the real estate industry. Our commitment to educating the industry on building measurement methods led to the publication of two industry White Papers on national building measurement methods. We also provide on-site training seminars to brokers and industry leaders on the topic. Learn more at www.rdm1.com.

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Real Data Management is pleased to introduce our 2014 Loss Factor Index, following The Real Estate Board of New York (REBNY) measurement standards.

As a leading provider of building re-measurement services for commercial real estate, RDM has tracked loss factor trends since 2002. This index represents our extensive building database and commercial real estate building analytics from 2002 to the present day.The 2014 Loss Factor Index is the latest release as part of RDM's Real Estate Analytics publications. For the latest publications, follow us on LinkedIn.

About Real Data Management:
Real Data Management is a nationwide provider of software and services for commercial landlords, brokers and property managers. RDM is considered the preeminent building measurement provider. Our Platform has provided the commercial real estate industry with a broad scope of services and technology that enable clients to more effectively market, manage and lease their portfolios. RDM’s commitment to educating the industry on building measurement methods led to the publication of two industry White Papers on national building measurement methods. RDM also provides on-site training seminars to brokers and industry leaders on the topic. www.rdm1.com.

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RDM's Director of Sales, Joe Leach, was in attendance at Bisnow's D.C. Reposition This! Conference. The event brought together D.C. real estate leaders to discuss the repositioning of outdated office buildings in order to attract young companies and retain competitiveness.

The event opened with a salute to Chip Akridge, Chairman of Akridge, who discussed the various assets he’s repositioned over the years. He began his company Akridge more than 40 years ago and they’ve developed 12M sf of space with 12M more in the pipeline. He and Teresa Durkin, Senior Director of Trust for the National Mall, talked about Chip’s involvement in repositioning / renovating the National Mall, which began in 2007. As chairman of the Trust, Chip took it upon himself to do something about the lowly state of the Mall.

Here’s some of what was heard during the panel discussion:

• Pete Prominski (Transwestern) says competition is the main driver for a decision to reposition…owners must proactively fix up their buildings or they’ll be left in the dust.

• Pete mentioned Tower Companies as doing a good job with repositioning spec suites.

• Randy Thompson (KTA Group) said on average, the cost of renovating the mechanical and electrical systems of a 200,000sf building ranges from $20 - $30 per sf.

• Randy spoke about the four types of (electrical) systems that are popular today. He pointed out that VAV systems are not irrelevant yet – 2 of the 4 major systems still use VAV – contrary to popular belief VAV can be made to be energy efficient.

• Ronald Paul of (EagleBank) said that while it’s important for buildings in urban areas to have good amenity packages, it’s doubly important in the suburbs.

• Bob Murphy (MRP Realty) mentioned that 20 years ago people didn’t bring their work home like they do now. There used to be a separation between work and home, but today the dividing line has become very blurry. He believes that the social interaction you get in an office environment is important.

• Bob also talked about the importance of clearly communicating to tenants and selling them on the benefits, when repositioning a property.

• Bob is of the opinion that it’s riskier to under-improve than to over-improve, because when you over-improve you have a bigger pool of buyers available to you.

• Tom Regnell of WRIT points out that it’s very important to think about how long you anticipate holding onto a property when trying to decide how much money to invest in repositioning it; if you expect to hold on to it for a long time then it makes more sense to spend on major upgrades.

• J.P. Spickler (Fox Architects) said it’s important to reposition the whole building rather than just a piece of it…the idea is to create the perception that it’s an entirely new building.

• JP also discussed the dual ceiling height scenarios in Washington DC – a building is either permitted to go from 90 feet to 130 feet, or from 90 feet to 110 feet. Of the two, 130 is better because it allows you to tack on 3 additional floors, each with 9 foot ceiling heights. On the other hand, 110 feet is tricky because you really can’t fit 2 floors into 20 feet.

• JP says the minimum ceiling height in DC is 8.4 feet. He also says the perception is changing that a Class A building must have 9 foot ceiling heights.

• JP pointed out that 46% of the office building inventory in the United States is over 30 years old leaving a lot of potential for repositioning.

• John Stewart (Minshall Stewart Properties) discussed the repositioning of 2175 K Street, which they worked on with Fox Architects. They added on 3 new stories to the top of the existing building and put in a new HVAC system.

• He said it would have been a mistake for him to try to charge the same rent for the top 3 levels as the rest of the building – he sees others make this mistake at times.

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The RDM team was in attendance at Bisnow’s Brooklyn New Development Frontiers Event which brought together the most active, need-to-know real estate professionals in the hottest neighborhoods in Brooklyn.

The event featured the professionals responsible for developing the up-and-coming neighborhoods of Brooklyn including Jamestown Properties, The Hudson Companies, Hello Living, Cayuga Capital Management, The O’Connell Organization, MNS, TerraCRG, CPEX, AptsandLofts.com, and Brownstoner.com, with a keynote from the Brooklyn Chamber of Commerce.

In his keynote, Brooklyn Chamber of Commerce President & CEO, Carlo Scissura noted:
• Downtown Brooklyn will see the development of 29 new apartment buildings totaling over 5,000 units.
• Midwood, Ditmus Park, Sunset Park, & Borough Park are all emerging neighborhoods.
• Sheepshead Bay needs more development -- it's on the water and close to Manhattan.
• Brooklyn companies created half of NYC's jobs over the past couple years.
• More office space is needed in Brooklyn -- not much is being developed now.

The event was broken into two panel discussions. This is what we heard:

First Panel
• David Pfeffer (Tarter Krinsky & Drogin) is seeing a lot of large institutional money rolling into Brooklyn.
• Jamie Wiseman (Cayuga) still sees deal making in Brooklyn at the "college" level.
• David Kramer (Hudson Co.) sees institutional buyers only focused on limited parts of Brooklyn - Dumbo, Downtown, & Williamsburg.
• David Maundrell (AptsandLofts.com) has seen office space in Williamsburg get $50 per sqft.
• Ofer Cohen (TerraCRG) notes the ability to buy land in Brooklyn is very difficult because the price has skyrocketed.
• Most new development is for rental -- there's now a huge opportunity to develop condos.
• In new frontier neighborhoods there are hardly any comps for development purposes.
• Kramer says there's a give and take to get people to move to new developments in emerging neighborhoods.
• Wiseman notes that construction costs have gone up by 25% over the past couple years.

Second Panel
• Brian Leary (CPEX) sees huge potential for Red Hook.
• Jonathan Butler (Brownstoner.com) states bicycle connectivity is a big reason for the transformation of Brooklyn.
• Paul Proulx (Holland & Knight) sees the biggest difference between Red Hook and Dumbo/Brooklyn Navy Yard being basic infrastructure. Red Hook hasn't made a full investment yet.
• Butler bought 1000 Dean for $70 per sq ft a couple years back. A neighboring building was just bought for $150 a foot.
• Proulx notes there's a lot of city owned land in Sunset Park and sees an opportunity to take advantage.

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Real Data Management (RDM) announces the addition of the Stack Generator™ feature to their cloud-based portfolio management application, RealAccess™ Commercial.

This latest addition to RealAccess™ provides a representative stacking diagram for a commercial building with multiple viewing options: color-coded by lease expiration, lease end year or vacancy, or without color. Users also will have the capability to edit and modify information that appears on the stack, such as tenant names, lease expirations and lease options. In addition, the built-in calendar option allows users to view occupancy in a building on a certain future date. Stacks are then able to be saved in PDF format, printed directly from the application or exported to Microsoft Excel.

“The Stack Generator™ feature gives you the ability to customize building stacks based on your needs.” said RDM’s Software Director, Corey Carter. “The ability to export saves users countless hours of time by not having to enter the same information twice."

RealAccess™ Commercial places your building in the cloud with a suite of tools designed to help owners, agents and management companies market, manage and lease their spaces. With time saving features such as the exclusive Interactive Floor Plan which allows for viewing DXF files without AutoCad, stacking plans which can be exported into Excel and real-time updates from major accounting systems - RealAccess™ Commercial puts your entire portfolio at your fingertips.

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The online news magazine for real estate investors, Investors Beat, recently profiled Real Data Management as part of their Real Tech spotlight; highlighting new technology for the real estate industry and the innovative companies who are making it possible.

The profile (below) discussed the features of our cloud-based space management application, RealAccess, and its features which help real estate owners, landlords and investors efficiently market, manage and lease spaces.

Data Management at your Fingertips with RDM

Becoming a successful real estate investor requires tracking and managing a lot of information and since the real estate industry has a history of “old school” operational methods, this is not always an easy task. A common challenge is waiting for information. In order to compete in today’s global 24/7 economy, you need to be able to access accurate information, fast.

Real Data Management (RDM) is a platform that provides investors, landlords, brokers and managers a variety of services and software including Real Access; a cloud-based management suite designed to help property owners market, manage and lease spaces across their portfolio.

Vice President of RDM, Blake Grosch says, “Working with some of the largest names in the real estate industry helped us understand the challenges real estate professionals were faced with in regards to managing and tracking information.”

Former real estate broker and RDM’s CEO, Peter Boritz, came up with the idea for creating a “centralized hub” where property owners could see all of their portfolio’s information in an easy to use, always-available dashboard.

Available for both commercial and residential buildings, Blake says, “This platform is unique in that it places everything a property owner needs to be more efficient, alleviate emergencies and manage real-time data in a single location.” Some of the features include:

• Interactive floor plan.
• Stack Generator which exports stacking plans into Excel and real-time updates from major accounting systems.
• Property Plan Book with area calculations, leasing reports, color-coded stacking diagrams and floor plans.
• Marketing services that create Marketing Rental Plans or customized campaigns to draw attention to your property.

These features allow investors to view their entire portfolio at their fingertips and can also help to manage, market and lease a property while saving time and increasing their ROI.
Launched in 2008, the platform currently covers 3,000 buildings and 1 billion square feet of real estate. Blake says, “The US market has 800,000 buildings and 12 billion square feet – it’s a big market and we plan to expand the use of this product on the service side of our business.”

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In today’s economy, it is important for commercial real estate professionals and owners to be sure their properties are properly measured in order to maximize the potential rentable footages across their portfolios. Calculating the rentable number is often a topic of debate as individual markets take different approaches on the correct method of measurement. This poses a problem for large real estate organizations with portfolios that span several geographic locations.

See Also: RDM's Free White Paper - Methods of Building Measurement

The list below provides a brief synopsis of the different methods of measurement used to calculate commercial properties:

Building Owners and Managers Association (BOMA) is the most commonly used standard throughout major markets. This method defines usable footage as the space within the dominant surface of the inside face of the exterior wall minus all common space and major vertical penetrations.

Modified BOMA is used by landlords to either increase rentable footages or simplify/standardize a common loss/core factor throughout the property.

Real Estate Board of New York (REBNY) is the standard in New York City, which is the only major market that does not use a BOMA or Modified BOMA method of measurement. REBNY is a more aggressive method as usable space is measured to the outer face of the building exterior wall.

Inaccurate measurements are very common within commercial real estate and can lead to reduced revenues. All landlords, brokers and property managers should be aware of the current footage conditions within their properties as well as the potential to grow and fulfill the properties maximum value.

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New York, New York - Real Data Management (RDM) has been selected by The National September 11 Memorial & Museum at the World Trade Center Foundation, Inc. to provide emergency action plan services for the National September 11 Memorial Museum.

“This is a big opportunity for RDM and we are proud and honored to provide these services to the 9/11 Memorial Museum,” said Peter Boritz, CEO of Real Data Management. “The foundation’s selection [of RDM] validates our standing as a leading provider of Emergency Action Plan services.”

RDM has partnered with Quality Fire-Protection Consultants, Inc. for the project and will field survey the Memorial Museum to identify evacuation routes and procedures in the event of an emergency. The completed emergency action plans will reside on site and within RDM’s hosted cloud solution, RDMdocs, which will provide secure, 24/7 access for owners, staff and the FDNY via connected devices.

The 9/11 Memorial Museum is scheduled to open to the public in mid-May 2014.

About the National September 11 Memorial & Museum
The National September 11 Memorial & Museum, located at the World Trade Center site, will serve as the country’s principal institution for examining the implications of the events of 9/11, documenting the impact of those events and exploring the continuing significance of September 11, 2001. www.911memorial.org.

About Quality Fire-Protection Consultants, Inc.
Quality Fire-Protection Consultants is one of the nation’s largest and most respected providers of independent fire safety and emergency preparedness consulting services. They serve 500+ of New York and Chicago’s biggest buildings and most reputable property management companies. www.qfpcinc.com.

About Real Data Management
Real Data Management is a nationwide provider of services and software for commercial and residential real estate. Their focus on bringing Cloud Computing to the commercial real estate industry led to the development of Real Access; a cloud-based space management solution designed to help property owners market, manage and lease spaces across their portfolio. www.rdm1.com.

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The Manhattan skyline will look dramatically different in 2020, as new skyscrapers are being built bigger and taller than ever before. At Urban Land Institute’s New York 2020 event, a panel of developers, architects, and urbanists explored the planning and constructing of the buildings of NYC’s future.

The panel was moderated by Lynne B. Sagalyn and featured:
• Jeff Dvorett - Vice President for Development, Extell Development Company
• Alexander Garvin - President and CEO, AGA Public Realm Strategists
• Erik Horvat - Acting Director, World Trade Center Redevelopment, Port Authority of New York and New Jersey
• Marianne Kwok - Director, Kohn Pedersen Fox
• Michael M. Samuelian - Vice President, Related Companies

Here are some of their thoughts:

• The panel speakers felt that NYC is not investing enough in infrastructure to maintain its status as a global city.
• It doesn't matter how much we build in NYC -- without reliable transportation, it won't matter.
• Hudson Yards will work best with the extension of the 7 subway line
• The skyline is being defined by residential towers because it is what makes money these days.
• What defines a super tall skyscraper in NYC? 900ft or taller.
• Mixed use development is very complicated, need to understand the correct balance.
• Hudson Yards arguably wasn't set up with the correct zoning which may be limiting.
• The World Trade Center was designed to create a street scape that is mindful of the memorial.
• Landscape design has evolved in New York City with initiatives such as the Highline.
• The biggest challenge for new development is getting tenants -- not financing, zoning, design, etc.

About ULI – New York
The Urban Land Institute provides leadership in the responsible use of land and in creating and sustaining thriving communities worldwide. ULI New York’s mission is to serve as the principal forum for real estate professionals in our area, reflecting the Urban Land Institute’s best practices in leadership development, community service and enhancement of land use policy and practice. www.newyork.uli.org

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Real Data Management’s Blake Grosch and Joe Leach were in attendance for BOMA New York’s Connecting the Dots Seminar.

The event featured speakers from The Berman Group, Silverstein Properties, and MRI Software to discuss the ways technology is helping building staff and tenants. The discussion was broken into three sections: Real Estate Apps and the Use of Social Media, Mobility, and Tools to Enable Collaboration.

This is some of what we heard:

• New York City launched several tech-based initiatives under (former) Mayor Bloomberg -- WiredNYC, ConnectNYC, Broadband Map, & Made in NYC. His initiatives helped expand the availability of high-speed broadband for business owners.

• Profile of the "new" tenant: understands technology, expects accessibility, and won't compromise.

• Property management and landlords should not be behind with the integration of new technology.

• The Empire State Building is a good example of a property which retrofitted its tech infrastructure. The professional networking site LinkedIn is now ESB’s anchor tenant.

• Smartphone and tablet apps are a good way to distribute building information to tenants.
• Building management apps increase building efficiency and responsiveness.

• Buildings should consider having a social media presence, which can help create an identity for a property.

• If a building engages in social media, they should establish a communication schedule in order to promote a desired identity.

• Silverstein’s Sandy Jacolow noted that (hurricane) Sandy changed the way we think about emergency notifications.

• Jacolow mentioned there are mobile solutions for getting information out quickly via text, email, or voice. He also is a proponent of rent payment mobile solutions -- quicker and easier.

• According to Jacolow, mobility options helped change the way Silverstein thinks about Wi-Fi options in its buildings – he feels it’s critical to be connected at all times.

• Zac Wolf (MRI Software) sees digital convergence eroding boundaries & digital experience making or breaking a firm as trends in 2014.

• Customer service is a critical factor for property management -- having online tools set in place is important to achieve tenant satisfaction and retention.

• Wolf noted mobilizing tenants is as important as mobilizing your staff -- which will undoubtedly improve efficiency. He insists mobile solutions will make money for owners.

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The Real Data Management team attended several industry events in 2013. Whether it involved technology in real estate, the future of a notable location or the state of an area market, you could count on the RDM blog to get a detailed recap from any industry event.

While we gear up for the upcoming events in 2014, why not take a moment to look back at the events the RDM team attended in 2013.

Highlights from Bisnow’s Future of Downtown Event

More than 300 real estate professionals were present to hear what has changed in the downtown area of NYC in the past few years and what they can expect to see as the area continues to evolve...Read More

What We Heard at WX's Reshaping Manhattan's West Side

The panel discussion focused on how Hudson Yards Redevelopment will reshape the New York's skyline and impact market structure and business growth throughout the West Side...Read More

The 2013 CRE Investment Summit Recap

The annual event provides workshops and panels on the acquisition, disposition, financing and development of Commercial Real Estate properties in the NY Tri-State area...Read More

RDM Goes to D.C. for Bisnow's State of the Market Event

Leaders in commercial real estate gathered to assess the overall state of the market, as well as key trends and issues which lie ahead in the coming year...Read More

What Makes the "Office of the Future"?

At Bisnow’s NY Office of the Future Event, panel speakers shed light on the driving factors luring major tech/creative companies into NYC, and the steps CRE developers and owners are taking to ensure these companies stay long-term...Read More

The West Side Has Arrived

Panelists came together to discuss the current projects which will transform the area from a collection of warehouses to a thriving neighborhood of offices, residential buildings and hotels...Read More

What We Heard: The NY Investment Summit

Some of the leading national and local figures in real estate take a look at the equity and debt markets...Read More

What We Heard: NYC Sustainability Summit

The event brought together leading real estate and environmental experts who analyzed the challenges and opportunities for firms looking to enhance their environmental policies...Read More

What We Heard at DC's State of the Office

RDM proudly sponsored, the 2nd Annual DC State of the Office event which brought together an all-star panel of real estate professionals who are dictating the state of the DC office market and reshaping the future of office development...Read More

What We Heard: NY State of the Market

RDM sponsored the 5th Annual NY State of the Market event which brought together the top real estate figures of New York, as well as top national figures, who spoke about the current state of the market and key trends...Read More

What We Heard: NYC Tech Revolution

The event examined the impact of technology innovations in the commercial real estate industry within New York City...Read More

What We Heard: Future of Brooklyn

The event brought together the top real estate figures of who spoke about one of the hottest and fastest growing markets...Read More

What We Heard: The Future of Downtown Manhattan

Bisnow’s 3rd Annual Future of Downtown Manhattan event brought together the professionals working behind the scenes to reshape the landscape of downtown Manhattan...Read More

What We Heard: NYC Property Management Summit

Bisnow’s NYC Property Management Summit brought together an all-star panel of owners and property managers to discuss the challenges, opportunities, efficiencies and sustainability efforts within the property management industry...Read More

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Commercial Real Estate Technology was huge in 2013. In the last year we've seen the CRE industry adopt new technologies to effectively handle emergencies, automate their processes with property management/cloud computing apps, as well as the integration of new tech into projects currently underway.

As we wind down 2013, here’s a look back at all things tech that we covered here on the RDM Blog.

RDM Launches Video, Demos New Features to RA at CRE Tech Intersect

RDM’s Business Development and Software Development teams were in attendance at the inaugural New York City CRE Tech Intersect event, held at the former New York Times Building. Visitors to the RDM demo table were provided live demonstrations of our cloud-based space management solution, RealAccessTM Commercial and were among the first to see the launch of our new “Your Building in the Cloud” video. Read More...

What We Heard: NYC Tech Revolution

RDM's sales director, Joe Leach, was in attendance at the NAIOP NYC Tech Revolution. The event examined the impact of technology innovations in the commercial real estate industry within New York City. Read More...

CRE’s New Technology Focus

Hurricane Sandy left many building owners and managers looking for ways to improve how the buildings within their portfolios handle weather and, in the event of a complete shutdown of the city, ways to access their property information and important documents away from the office. Read More...

RDM's Peter Boritz on Rise of Technology in CRE [video]

RDM CEO Peter Boritz discusses the rise of new technology in the Commercial Real Estate industry at the 2013 CRE Tech Talk event at BuildingsNY.

What Makes the "Office of the Future"?

Does Tech Play a Role in Determining Space Needs? [video]

What factors do property owners and tenants consider when selecting space? RDM CEO Peter Boritz tells the panel at CRE TechTalk that employees who work remotely and "cool spaces" are now an important a factor for many looking for CRE space.

At Last, Is There Value in CRE Tech?

It is widely believed that the commercial real estate industry has a lag in adoption of new technology when compared to other industries. While some believe this is a result of doing business in a more traditional industry, there are others who feel the current technological offerings aren’t applicable to the industry. Read More...

What We Saw at Realcomm 2013

The 15th annual Realcomm event was held in Orlando, Florida. The event brought together commercial and corporate real estate professionals each year to explore the latest technology tools and innovations available to our industry. As an industry leader, we've taken note of the key trends/discussion points from the conference and here is what we see. Read More...

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Are email campaigns part of your marketing agenda for the new year?

A successful email campaign is a necessary component to any organization’s marketing agenda; however, many fail to utilize this tool effectively. The result can be the difference between getting your product or service sent directly to a potential client’s email or simply discarded as junk mail.

Here are some simple suggestions to make the most of your email marketing this year:

Tailor Your Campaigns
Don’t rely on a “one-size-fits-all” method for email campaigns. Before you begin to create your campaign, you should first decide what the message you want to get across is, and what segmentation of your contact list you want it to reach.
If you feel you have something which is worthy of your entire contact list, start over. It is better to have multiple campaigns with a targeted message than a single campaign with a generic message.

Make Your Call-To-Action Clear
What do you want this particular contact to do after they are done reading your email? Is it go to a particular page on your website or fill out a form? Whatever it may be, make sure the actionable item is visually different from the rest of the email; either with a different font, size or color.
You may also be enticed to include other items such as social media links, products on your website or even your company’s recent YouTube video; however, doing so will only serve to distract from your Call-To-Action. Stick to one action item per email campaign.

Keep Your Subject Simple
Subject lines should be short in length while creating interest for the recipient to want to open the email. Remember, if your email makes it past the spam filter to a recipient’s inbox, the last thing you want is to have it end up in the trash because of your subject line.
Look at news websites for inspiration. Scan the headlines and consider about what it is that makes you click on certain articles while disregarding others.

Stick to a Schedule
Sending email campaigns too often may put your organization at risk of being flagged by spam filters. If a recipient feels you are sending too many campaigns, you also risk being unsubscribed; preventing all future campaigns from being sent to him/her. You can avoid this by creating a communications calendar which outlines days/times email campaigns go out and which group they go to. Typically, it is best to send out no more than 2 campaigns per group per month.

Make It Mobile
Creating a mobile-friendly, or responsive, version of your email guarantees recipients can view it away from their office. Your recipient may not have time to read your company newsletter at work, but may be willing to do so while on the train home.
When creating your campaign, be sure to select a template that supports mobile devices.

Contact us to learn more about Email Marketing and how RDM can help you.

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The merry RDM team came together to help make the holidays a little brighter for New York City area children in need.

Head elves Ryan Green and Cat Hockstein lead the RDM team in taking part in New York Cares’ Winter Wishes program. The Winter Wishes program receives thousands of “holiday wish letters” throughout the year from schools, churches and shelters around NYC. The program then provides these letters to willing individuals and organizations looking for the opportunity to help grant holiday wishes for those in need.

RDM contacted Winter Wishes and received 10 letters from elementary school P.S. 262 in the Stuyvesant Heights area of Brooklyn. The entire RDM team banded together to help organize, wrap and deliver the gifts in time for their annual holiday event where the children will be given their Winter Wishes gifts with a surprise visit from Santa.

For more photos, check out RDM on Facebook

About New York Cares:
New York Cares was founded by a group of friends who wanted to take action against serious social issues that faced our city in the late 1980s. New York Cares is now the city's largest volunteer management organization, running volunteer programs for 1,300 nonprofits, city agencies, and public schools. www.newyorkcares.org

About RDM Gives Back:
RDM introduced RDM Gives Back over a year ago. The program encourages all employees to volunteer time with a charitable organization of their choosing. Since its introduction, RDM team members have volunteered over 75 combined hours to local organizations. www.rdm1.com

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In his keynote, Francis Pierrel, President & CEO of Lacoste North America noted:

The event featured two speaking panels. This is what we heard:

BOMA Method

REBNY Method

Real Data Management is pleased to introduce our 2014 Loss Factor Index, following The Real Estate Board of New York (REBNY) measurement standards.

Here’s some of what was heard during the panel discussion:

The event was broken into two panel discussions. This is what we heard:

Data Management at your Fingertips with RDM

Here are some of their thoughts:

This is some of what we heard:

Highlights from Bisnow’s Future of Downtown Event

What We Heard at WX's Reshaping Manhattan's West Side

The 2013 CRE Investment Summit Recap

RDM Goes to D.C. for Bisnow's State of the Market Event

What Makes the "Office of the Future"?

The West Side Has Arrived

What We Heard: The NY Investment Summit

What We Heard: NYC Sustainability Summit

What We Heard at DC's State of the Office

What We Heard: NY State of the Market

What We Heard: NYC Tech Revolution

What We Heard: Future of Brooklyn

What We Heard: The Future of Downtown Manhattan

What We Heard: NYC Property Management Summit

RDM Launches Video, Demos New Features to RA at CRE Tech Intersect

What We Heard: NYC Tech Revolution

CRE’s New Technology Focus

RDM's Peter Boritz on Rise of Technology in CRE [video]

What Makes the "Office of the Future"?

Does Tech Play a Role in Determining Space Needs? [video]

At Last, Is There Value in CRE Tech?

What We Saw at Realcomm 2013

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Your Building in the Cloud

RealAccess Commercial

What Our Clients Say

About Real Data Mangement

Recent Photos from the Field

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